Put the question in context.
Discuss available business information, notes, priorities, and the factors behind a decision. Business DNA helps give Ava your business’s context and preferences.
Meet Ava / Your AI general manager
A conversation.
A clearer next step.
Bring Ava a business question, an unfinished idea, or a task to prepare. Use voice or text to work through the context and develop a result you can review, using the tools and permissions available to your business.
Say it in your own words
“What needs my attention today?”
“Help me think through this decision.”
“I have an idea for our next campaign.”
Natural-sounding AI voice, with text chat when you’d rather write.Start with the day ahead
Your daily briefing.
What needs your attention—and why.
Ava brings the available business context into a conversation: what changed, what deserves attention, and which questions are worth working through.
Ask a follow-up. Add what your team noticed. Explore an alternative. The useful part is what you can understand and decide together.
See Ava in Retail ProA working conversation
Speak it.
Write it.
Work through it.
Find the words—and the next step.
Use text chat to develop an idea, draft an email for you to use, outline a plan, or prepare a clearer explanation for your team. Review the draft and make it your own.
Bring the vision to life.
Talk through the audience, mood, and message. Develop a brief with Ava, then explore image and short-video generation in Studio. Use Roundtable for different perspectives and Deep Research for a question that needs stronger evidence.
Your business knowledge shapes the conversation.Ava helps develop the next piece of work.
Explore the Retail Pro workspacesDocuments & working drafts
Turn the conversation
into something useful.
A working draft gives the conversation a result: key points to check, an action list, or an email ready for your review. Supply the relevant details in the conversation so the draft has a clear source and purpose.
- Find the important parts.
- Work through the details you share from a contract, event requirement, or business process. Pull out key points, dates, and questions to review.
- Turn information into a working draft.
- Develop an inventory checklist, an action list, an email, or a proposed workflow from the information you discuss with Ava.
- Keep the decision with people.
- Review the interpretation, confirm anything consequential, and decide what should be adopted or shared.
Planned / Optional advanced autonomy
Unleash Autonomy.
Ava Unleashed
More of the day handled.
Fewer interruptions for you.
Ava earns greater independence through experience with your business. After a full 90-day cycle as your AI general manager, and a decision-success rate above 92% as assessed by Nexus, your business could become eligible to opt into Ava Unleashed.
Ava Unleashed is the planned mode that lets Ava carry work forward without waiting for a new prompt or approval at every step—from recurring operations to launching and adjusting advertising. Ava handles the work and keeps a record you can review.
Eligibility opens the choice. Activation stays with you. This mode would remain unavailable during the first 90 days. Opting in would unlock elevated permissions beyond Ava’s regular mode, giving her greater freedom to act independently while retaining clear spending limits and boundaries for your business.
Planned eligibility criteria; this page does not report a measured success rate or activate the mode.